Kia x Redbull

Kia partnered with Red Bull League of Its Own, an E-Sport event based on League of Legends. As part of the event, we created a cross-play brand experience called “Kia Universe of Elements”. The experience allowed young gamers to control natural elements and change the Kia environment through a Trans-active Portal. The Portal was fully immersive and included mirrored walls, responsive lighting, and generative sound effects, all synchronised with the animations. Players could win a limited-edition goodies by guessing secret combinations. The Kia experience was popular with event participants who playfully learned about the Kia Brand and its new EV9 auto.